Behind the Blooms

hello there,

I'm Brenna

Born and raised in Sun Valley, ID. My passion has always been in design and creating a space for people that feels welcoming and beautiful. I got my degree in Visual Communications from FIDM in San Francisco, CA. From there I worked as a visual designer at West Elm, set designer for theater and music, owned my own Fair Trade traveling boutique, and eventually began my journey in the floral industry. I have over 10+ years of experience and started Floret in 2019. 

I have always had a passion for florals, growing up in a small town in the mountains, I feel most at home among the wildflowers. I am always striving to be the most sustainable I can be in the floral industry, meaning: 
+ Sourcing from Local Farms
+ Foraging sustainably when available
+ Minimal Floral Foam
+ Paying our employees a proper wage 
+ Reuse, Reduce and Recycle in all aspects